In response to tweet of @jowyang: This may seem counter to what you know me as (social technology) yet, I think Pepsi missed out on on the superbowl. Must be integrated.
Pepsi no longer needs to effort much on promotion because, really, their product is already genetically encoded on humans. With years of drinking their soda, its chemicals are already part of our DNA.
The best thing pepsi should so is to remove that soda addiction traces in human’s anatomy.